May 31 is celebrated annually by the World Health Organization (WHO) as World No Tobacco Day and this year’s theme is “protecting young people from industry manipulation and preventing their consumption of tobacco and nicotine”. On this year’s theme, there is a clear message that it is about “youth” and is not limited to tobacco but includes nicotine use.
World No Tobacco Day 2020 Theme
This year, the theme given by the World Health Organization 2020 is “Protect young people from industry manipulation and avoid tobacco and nicotine use.”
The number of youth at established moderate to high risk of smoking increases with more people in the early stages of smoking initiation between the ages of 14-19. These young people are at risk of becoming compulsive and established smokers as young adults and are therefore prime targets for initiatives and interventions to make them non-smokers. Tobacco and its products are among the most promoted and advertised products in countries around the world. Advertising substantially influences youth smoking, and taking action will represent a major reduction that will improve public health because as youth grow, fewer and fewer adults will become addicted to tobacco and nicotine. Therefore, this year’s campaign focuses on the right place that affects children and adults for a lifetime of addiction.
Countries with strong tobacco control and effective smoking cessation services have made the tobacco industry realize that in a few decades, smoking will be a thing of the past. Therefore, industries have invested in alternative media and devices to maintain a market for users addicted to nicotine as a lifestyle product. New tobacco-free nicotine products include, but are not limited to, nicotine lip balm, nicotine gel, nicotine oral spray, nicotine lozenges, new electronic nicotine delivery devices (ENDS), or the more popular electronic cigarettes that provide doses Nicotine Aerosol Spray with Attractive Flavors None of these new devices are approved for smoking cessation, as there is little or no evidence of their effectiveness. These electronic cigarettes are intelligently marketed to appeal to young people. They are very attractive to young people, as they taste like candy, fruit, or any of the other flavors, along with the misconception that flavored e-cigarettes are less harmful. The industry hails this as a coup d’état for public health, as they see it as a form of harm reduction, falsely claiming that the introduction of these new products will lessen the harmful effects of smoking.
Dangerous effects of tobacco use in the XXI century.
According to the forum on youth smoking, the industry considers the transition from smoking the first cigarette to becoming a confirmed cigarette smoker per day and then develops marketing strategies not only to encourage initial experimentation but also to lead newcomers. smokers through each stage transition until they become addicted. The tobacco industries also promote smoking habits by focusing on the periods when young people adopt new behaviors or during social and leisure activities. Young people are the targets and manipulation of the tobacco and nicotine industry because of their vulnerability and susceptibility from the point of view of harm, the industry will continuously develop new delivery methods and therefore all hands should be on Covering to Support Evidence in Documentation of its Health Effects Understanding this process can help public health professionals develop better tobacco control programs to encourage nonsmokers among young adults.
The future of the tobacco industry depends on ensuring that current users continue to smoke and also on recruiting new users to replace smokers who have quit. Therefore, understanding the role that tobacco use behavior plays during this critical stage of life can offer important opportunities to significantly reduce the prevalence of tobacco use among youth, thus reducing the number of long-term addicted adults.