WNBA and NBA G League programming will be added to DD Sports’ twice-daily morning and evening basketball slots. In addition to the WNBA and NBA G League, Prasar Bharati will continue to broadcast daily NBA content on DD Sports.
NEW DELHI: Prasar Bharati, the public service broadcaster, on Tuesday announced the addition of WNBA and NBA G League programming to its daily offering on Doordarshan (DD) Sports, a free-to-air sports channel.
WNBA and NBA G League programming will be added to DD Sports’ twice-daily morning and evening basketball slots. In addition to the WNBA and NBA G League, Prasar Bharati will continue to air daily NBA content on DD Sports, including Hardwood Classic games, Marquee Matchups, NBA Finals recaps, NBA TV specials, and Jr. NBA instructional and coaching videos.
“DD Sports has a unique place in India as the only destination on television for sports development. We have been in the process of revitalizing DD Sports content, and the WNBA and G League add to the variety of offerings in the sports group. Our goal is to create easy access for fans in India and educate them more about one of the most popular sports in the world,” said Mayank Agarwal, CEO of Doordarshan.
“Our relationship with Prasar Bharati allows us to bring the excitement of professional basketball to millions of homes across India,” said Sunny Malik, director of global content and media distribution, NBA India. “In addition to some of the most iconic games and moments from the NBA’s 75-year history, fans in India can now also enjoy dynamic programming from the WNBA and NBA G League.”
The WNBA, which began its 26th season in early May, is a basketball league. It has 12 teams. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year collective bargaining agreement that charts a new course for women’s basketball, and women’s sports in general, with a focus on increased compensation for players, improvements in the player experience, greater professional development opportunities, and resources tailored specifically to the female professional athlete.