Based on the book written by journalists Rukmini BR and Prosenjit Datt.
Production companies T-Series and Almighty Motion Picture announced Friday that they have acquired the rights to adapt the upcoming book Coffee King: The Swift Rise and Sudden Death of Cafe Coffee Day Founder V.G Siddhartha.
The book has been written by investigative journalists Rukmini BR and Prosenjit Datta. It will be published by Pan Macmillan (India). T-Series and Prabhleen Kaur Sandhu of Almighty Motion Picture in association with Karma Media Entertainment have acquired the adaptation rights from Anish Chandy of Labyrinth Literary Agency.
Siddhartha, whose chain of cafes helped make coffee a lifestyle drink and brought latte, cappuccino, Americano, and espresso into the urban Indian lexicon, was found dead in 2019 at the age of 59. His body was found in the Netravati River in Dakshina Kannada. district of Karnataka.
Bhushan Kumar, chairman and managing director of T-Series, said the team is thrilled to bring his story to the screen. “Everyone knows Cafe Coffee Day as a brand, we are very excited to bring this intriguing biopic of the man who co-founded the country’s largest retail chain,” Kumar said in a statement.
Sandhu said Cafe Coffee Day is one of India’s most loved brands and he aims to bring all aspects of its architect Siddhartha’s life to the screen.
“This is a deeply researched book that gives us many possibilities to highlight unknown facets of this great entrepreneur’s life,” Sandhu added.
Rukmini BR said Siddhartha’s story is full of “exciting twists and turns,” while co-writer Datta called him the “most humble and extremely ambitious businessman.”
“We are capturing this contradiction both in the book and on screen,” Datta added.
Producer Shailesh R Singh of Karma Media and Entertainment said the biopic would be one of the most exciting projects of his career.